ROSS MCALPINE
ASSOCIATE ART DIRECTOR
DESIGNER
ABOUT
I am a multi-disciplinary creative working in the advertising and design industry, with a strong background in product design. In my current role I am responsible for creating nationwide campaigns; specialising in store design, experiential & OOH displays, video & animation work, artwork for digital & print and copywriting. I have particular expertise in 3D display, space and retail design; and have been both nominated and won awards for my work in this area with consumer brands such as Harrods and Dixons, as well as LG.
PORTFOLIO
BRANDS
EXPERTISE
3D Work
Using modelling and rendering programs such as Solidworks and Keyshot, I am proficient in producing highly accurate and detailed visuals for multiple disciplines including installations, interior & spatial design and animated 3D visuals.
Campaign & Art Direction
In my current role I have gained experience creating and developing campaign concepts leading designers and creative teams to develop successful roll outs of visuals and marketing materials.
Retail Design
I have designed & developed many consumer electronics displays featured in retailers including Harrods, John Lewis and Currys PC World. Showcasing state of the art technology on both permanent and temporary fixtures.
Graphic Design
I have extensive knowledge of working with artwork for both digital and print, with experience creating a range of artworks from social media assets to brochures and billboards. I am highly proficient in the Adobe suite, in particular Illustrator, Photoshop and inDesign; as well as After Effects.
