During the coronavirus pandemic in 2020, digital marketing and online sales became the main focus point for many companies including LG Electronics. To boost their online presence and to allow customers to discover products from their home, the LG virtual Showroom was developed and launched in early 2021. I was personally responsible for the concept, interface and art direction and oversaw development of the virtual rooms the user is able to explore whilst demoing LG products in their environments. The virtual showroom acted as a bridge between the main LG website and their new online shop, where once a product is selected and info shown in the showroom, a purchase link could continue to the shop. You can see a tour of the showroom in the screen below or explore it for yourself via the button above. 

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